beeriety: Craft beer lovers likely to buy organic Advertising Age reports that a study was done on beer drinkers’ choice of beer and their personalities. When it came to beer drinkers and some of their sustainable priorities, here’s what they found out: Craft-beer lovers are 153 percent more likely to always buy organic while Bud Light drinkers are 34 percent more likely to never buy organic products Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority Corona drinkers are 91 percent more likely than average to buy recycled products Blue Moon drinkers are 105 percent more likely than the average person to drive hybrid cars Those who abstain from drinking beer altogether are 30 percent more likely to never buy organic products (via: mother nature network) Very interesting. Are you sure this wasn’t on “What White People Like…?”

beeriety:

Craft beer lovers likely to buy organic

Advertising Age reports that a study was done on beer drinkers’ choice of beer and their personalities. When it came to beer drinkers and some of their sustainable priorities, here’s what they found out:

  • Craft-beer lovers are 153 percent more likely to always buy organic while Bud Light drinkers are 34 percent more likely to never buy organic products
  • Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority
  • Corona drinkers are 91 percent more likely than average to buy recycled products
  • Blue Moon drinkers are 105 percent more likely than the average person to drive hybrid cars
  • Those who abstain from drinking beer altogether are 30 percent more likely to never buy organic products

(via: mother nature network)

Very interesting. Are you sure this wasn’t on “What White People Like…?”

mnn.com